Selena \u2013 a global producer of construction chemicals \u2013 has launched in the US market a new line of TYTAN Professional sealants and polyurethane foams. The improved line of Selena products with the labels designed specifically for the US market is a response to the expectations of the local contractors.<\/b><\/p>\n
Selena\u2019s trading performance for the first six months of 2013 has shown\u00a0a notable increase in sales in North and South America<\/b>. According to the Management Board, the new line of TYTAN Professional products will help maintain the growth impetus in both Americas.<\/p>\n
The foams and adhesives developed specifically for the American customers will have a major impact on the construction chemicals market – by using the new product,\u00a0contractors will be able to replace the several preparations used to-date with a single TYTAN brand solution<\/b>. Compared with the polyurethane foams offered by the competitors, the technology used by Selena in the USA clearly stands out by its effectiveness and versatility.<\/p>\n
\u201cThe expansion of the line of products we offer in the USA is in keeping with Selena’s overarching goal, which is to develop innovative technologies in the markets across the world. The product range that is being gradually implemented by Selena USA will in the long-term\u00a0strengthen the position of the TYTAN brand among the leading products for the construction chemicals sector<\/b>. We trust that the US launch of the solution that replaces several conventional products with a single one will help us maintain the\u00a0high sales in North America<\/b>\u00a0and will contribute to the financial performance of the whole Group”\u00a0<\/i>– said\u00a0Jaros\u0142aw Michniuk<\/b>, Selena CEO.<\/p>\n
The global business nature of Selena Group, which has\u00a0established operations in more than 70 countries world-wide<\/b>, makes it necessary to adapt the products to the conditions prevailing in the particular markets. Selena puts a high premium on building its competitive advantage on the back of new ideas and unique technological solutions. At present,\u00a0Selena has its R&D functions in Poland, Spain, Turkey and China<\/b>. In June, the Group\u00a0received a EU subsidy towards modernisation of its R&D Centre Selena Labs\u00a0<\/b>(formerly Research Centre of Construction Technology RCCT).<\/p>\n
\u201cWe have great hopes for the Smart Foam product line. We expect that the contractors opting for our foams\u00a0will not only achieve a greater work efficiency, but will also save time and money<\/b>. We bring high quality products to the market, and we are positive that by doing so we will contribute to enhancing the experience of the construction chemicals market across the world\u201d<\/i>\u00a0\u2013 said\u00a0Wade Rector<\/b>, Selena USA.<\/p>\n
TYTAN is a key brand in the Selena\u2019s portfolio<\/b>. The TYTAN products, including adhesives, sealants and foams – are addressed to professionals and are intended for construction and finishing works.\u00a0The TYTAN brand is currently sold in three continents and in several dozen countries. In many markets it is a leader in its respective product groups.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Selena \u2013 a global producer of construction chemicals \u2013 has launched in the US market a new line of TYTAN Professional sealants and polyurethane foams. The improved line of Selena products with the labels designed…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/posts\/12520"}],"collection":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/comments?post=12520"}],"version-history":[{"count":0,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/posts\/12520\/revisions"}],"wp:attachment":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/media?parent=12520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/categories?post=12520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/tags?post=12520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}