Selena Group \u2013 global manufacturer and distributor of construction chemistry \u2013 in 2013 achieved cumulative sales of PLN 1.1 billion, up by more than PLN 53 million compared with 2012. The operating profit (EBIT) amounted to PLN 50 million, increasing by nearly PLN 23 million, while the net profit was over PLN 20 million, up by PLN 16 million.<\/b><\/p>\n
The increase in sales is a\u00a0result of the initiatives carried out over the last several quarters whose aim was to increase the sales effectiveness and expand the product rage in Central and Eastern Europe. Selena\u2019s trading performance in 2013 was influenced by the situation in the construction chemistry sector and the climate in the international markets.\u00a0The key increases were noted in the following markets: Turkey \u2013 about 30%, both Americas \u2013 about 24% and Eastern Europe and Central Asia \u2013 more than 20%<\/b>. Stagnation continued to prevail in the construction sector in Central Europe. However, in the second half of the year, a\u00a0major recovery was observed in the Polish market, and the revival is observed also at the beginning of 2014. Sales in Polish zloty were adversely affected by the conversion of sales generated in local currencies, particularly in Russia, Turkey, Kazakhstan and Brazil.<\/p>\n
In 2013, Selena continued to improve its\u00a0gross profit margin, which amounted to 29.2% compared with 27.6% in 2012<\/b>. This was primarily an effect of restructure of the Group\u2019s companies and reduction of the cost of commodities purchased by Selena as a\u00a0result of the efforts of the central purchasing department. The operating profit was substantially influenced by one-off items, such as provisions for the cost of restructure and court litigation and allowances for doubtful accounts.\u00a0The net profit was PLN 20m, increasing five times on 2012<\/b>. The profit was adversely affected by currency differences, including depreciation of the following local currencies versus euro: Russian rouble, Turkish lira, Brazilian real and Kazakh tenge.<\/p>\n
2013 was also the year when Selena adopted its strategy for 2014 \u2013 2016. It defines the Group\u2019s new mission and clearly maps out the actions and programmes for the upcoming years. The new mission \u2013 \u201cTogether we deliver better building performance\u201d \u2013 means an even more effective identification of customers\u2019 needs and delivery of the products adjusted to the world trends and user expectations in the specific areas of construction, finishing and renovation works.<\/b><\/span><\/p>\n \u201cIn 2013, we continued implementation of optimisation measures. Their tangible effects included attainment of key annual objectives,\u00a0including an increase in sales in the profitable markets and a\u00a0further improvement in the operating profit margin<\/b>. We also adopted our strategy for 2014-2016, which sets out our action plan going forward and brings us closer to our customers through our mission: \u201cTogether we deliver better building performance\u201d. We focus on building our competitive advantage using new ideas and unique technological solutions, a process supervised by our R&D function. In 2013, we invested into and developed our research centres to generate a\u00a0greater number of innovative products that will give Selena a\u00a0competitive edge. Furthermore, as part of the strategy, we started implementation of an ERP-class solution that will help us increase the effectiveness of our processes by means of a\u00a0system support.\u00a0All these measures are designed to strengthen Selena\u2019s position in international markets, optimise all the Group\u2019s processes and increase the Company\u2019s innovation and competitiveness in its markets, thus paving the way to steady improvement of trading performance<\/b>. We are confident that the adopted strategy, its consistent implementation and our hard work will allow us to achieve the objectives we have set for ourselves”<\/i>\u00a0\u2013 said\u00a0Jaros\u0142aw Michniuk<\/b>, the CEO of Selena FM SA, the parent entity of Selena Group.<\/p>\n Due to the uncertain situation in the east of Europe, Selena counts with the risk of business interruption in the eastern markets in the following quarters. The company is closely monitoring the developments and is working on mitigating measures should the situation deteriorate. At the same time, Selena is focusing on maximising the potential of its other markets \u2013 the emerging ones and developed alike.<\/p>\n","protected":false},"excerpt":{"rendered":" Selena Group \u2013 global manufacturer and distributor of construction chemistry \u2013 in 2013 achieved cumulative sales of PLN 1.1 billion, up by more than PLN 53 million compared with 2012. The operating profit (EBIT) amounted…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/posts\/12515"}],"collection":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/comments?post=12515"}],"version-history":[{"count":0,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/posts\/12515\/revisions"}],"wp:attachment":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/media?parent=12515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/categories?post=12515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/tags?post=12515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}