Selena Group \u2013 global producer and distributor of construction chemicals headquartered in Poland \u2013 posted cumulative sales of PLN 997.9m in 2015. Despite slower sales attributable to the crisis in Eastern markets, the Group achieved an operating profit (EBIT) of PLN 58.9m, increased its gross profit margin by 2 p.p and posted a net income of PLN 26.8m, up PLN 6m on 2014.<\/b><\/p>\n
2015 saw continuation of the trends observed in the construction chemicals market in 2014. Positively contributing to the Group\u2019s results were\u00a0the American, Brazilian and Spanish markets, among others, where the Group reported satisfactory sales increases.<\/b>\u00a0In addition,\u00a0sales grew in China,<\/b>\u00a0mainly on the back of domestic trade development. In turn, sales were weaker in Russia and Ukraine. The Group was adversely affected by currency fluctuations \u2013 particularly the very sharp depreciation of the Kazakh tenge, Turkish lira and Brazilian real. Nonetheless, the Group\u2019s\u00a0EBIT was comparable to the figure reported in 2014,<\/b>\u00a0with a continued\u00a0improvement of the gross sales margin and profit.<\/b>\u00a0Now as before, results have been affected by commodity prices. Even though the market expected major reductions resulting from the nearly 70% drop in oil prices, the prices of most commodities for construction chemistry fell by mere several percent.<\/p>\n
\u201cIn 2015, Selena Group continued its efforts to improve profitability. Our gross profit margin\u00a0increased to 31.8%,<\/b>\u00a0mainly as a result of higher margins on new products, effective work of our central procurement function and adaptation of formulations for products while maintaining their technical parameters. In the context of the global economic environment, we were not immune to currency fluctuations, but we minimised the impact by operating an\u00a0active FX hedging policy.<\/b>\u00a0Our\u00a0strong diversification of sales markets<\/b>was also a helpful mitigant in this regard. Stagnation in Eastern markets was counterbalanced by growth in other markets. We are going to focus on developing our business in Western Europe and both Americas. Accordingly, we continue marketing sophisticated, high-margin products for demanding users in those mature markets. Such a strategy is bound to further strengthen Selena’s position on the international front. In addition, we continue improving the Group\u2019s operational efficiency, including with the ERP system that we are now deploying\u201d \u2013 said Jaros\u0142aw Michniuk, CEO of Selena FM SA, the Group\u2019s parent company.<\/p>\n
In December 2015,\u00a0the high-class ERP<\/b>\u00a0system \u2013 Microsoft Dynamics AX 2012 \u2013 was implemented in the Group\u2019s companies in Poland to support the key processes in the organisation. Due to complexity of the implementation process, work is still under way to ensure stability and performance of the system and to fine tune it to Selena’s activities. For this reason, the first effects of the project are expected to be seen in the second half of 2016. The single ERP system is going to increase the Group\u2019s efficiency, including cost efficiency of our business operations.<\/p>\n","protected":false},"excerpt":{"rendered":"
Selena Group \u2013 global producer and distributor of construction chemicals headquartered in Poland \u2013 posted cumulative sales of PLN 997.9m in 2015. Despite slower sales attributable to the crisis in Eastern markets, the Group achieved…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/posts\/12496"}],"collection":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/comments?post=12496"}],"version-history":[{"count":0,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/posts\/12496\/revisions"}],"wp:attachment":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/media?parent=12496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/categories?post=12496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/tags?post=12496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}