![\"The](\"https:\/\/selena.com\/upload\/medialibrary\/975\/97500d1c6fdc4e314ba55f623628b262.png\" "\\"The")
<\/p>\nWith its strategic focus on research & development and elaboration of pioneering solutions, Selena Group is among the top producers and distributors of construction chemicals world-wide. The company\u2019s offer has been enhanced again, this time with the innovative roofing product. Cool-R is a\u00a0highly reflective, waterproof coating that effectively reduces roof temperature, thus causing a\u00a0major reduction of temperature inside the building, providing a\u00a0more comfortable internal climate. The technology developed by Selena Group is another proof of the company\u2019s potential, built on the basis of many years\u2019 experience and a\u00a0strong scientific back-up. Cool-R is also an example of the company\u2019s responsible and effective approach to the EU guidelines regarding implementation of solutions that support the idea of sustainable construction.<\/b><\/p>\n
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\u201cPioneering solutions, such as\u00a0Cool-R<\/b>, consolidate Selena Group\u2019s position as a\u00a0leader in delivering advanced technology to the construction chemicals market.<\/b>\u00a0The Group\u2019s strategy of robust development of its research function now yields fruit in the form of unique products \u2013 including the\u00a0roof coating \u2013 which respond to the real needs in construction.<\/b>\u00a0<\/i>At present, Selena\u2019s labs exist in four countries, and the biggest of them is located in Poland.\u00a0Such an organisation of the R&D centres maximises the use of their potential and facilitates the exchange of knowledge, experience and ideas originating in geographically diversified research teams\u201d<\/i>\u00a0\u2013 said\u00a0Marcin Macewicz<\/b>, Head of the Waterproofing Division and a\u00a0Management Board Member of Selena FM S.A., Selena Group\u2019s parent company.<\/p>\n
![\"Dach](\"https:\/\/selena.com\/upload\/medialibrary\/fcf\/fcfda1b199f01d2e647ced663d1a10a4.jpg\" "\\"Roof")
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The problem of roof overheating has number of implications. For building owners, this means the need to plan renovation works (cost-wise including) as due to high temperature and without effective waterproofing, the\u00a0process of roof ageing and its degradation is much faster.<\/b>\u00a0On the other hand, the owners are required to ensure optimum temperature inside the building.\u00a0Keeping the right internal climate<\/b>particularly matters when there are\u00a0people working inside, food or medicines are stored or when the building is used for animal breeding.<\/b>\u00a0In many cases, the use of air-conditioning\u00a0generates huge cost<\/b>s that do not necessarily ensure full thermal comfort. The\u00a0innovative product from Selena<\/b>\u00a0is an answer to all these problems. The\u00a0Cool-R<\/b>\u00a0coating helps\u00a0reduce roof temperature<\/b>\u00a0almost instantly\u00a0by nearly 70%, with a\u00a0concurrent decrease of internal temperature of even 10\u00b0C.<\/b>\u00a0As Cool-R ensures\u00a0full waterproofing of the roof,<\/b>\u00a0it also protects and\u00a0mitigates the process of aging of the structure itself.<\/b>\u00a0Selena\u2019s product also has a\u00a0very long durability and retains its properties for more than 10 years.<\/p>\n
Cool-R<\/b>\u00a0was designed with a\u00a0view to\u00a0achieving the highest value of the Solar Reflectance Index (SRI).<\/b>\u00a0SRI is calculated based on two key parameters:\u00a0reflectance so the ability to reflect solar radiation and emissivity \u2013 ability to release absorbed energy.<\/b>\u00a0With its unique technology,\u00a0Selena Group’s<\/b>\u00a0product has a\u00a0very\u00a0high SRI at 107.<\/b>\u00a0It is this value that depicts the effectiveness of the Cool-R innovative roofing coating, something that has never been offered before by any solution available in the market. The product has already been successfully applied in many projects, including on the roof of the Marriott hotel in Warsaw.<\/p>\n
![\"Map](\"https:\/\/selena.com\/upload\/medialibrary\/888\/8888406845f5540f170b8d5f85d83b7a.jpg\" "\\"Map")
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Cool-R<\/b>\u00a0helps achieve\u00a0significant reductions of the outlays on air-conditioning<\/b>. This generates not only\u00a0real savings for building owners,<\/b>\u00a0but also\u00a0reduces the demand for energy.<\/b>\u00a0Energy efficiency is at the heart of EU\u2019s Europe 2020 strategy for smart and sustainable development. The concept is one of the most cost-effective ways to increase security of energy supplies and to reduce emissions of greenhouse houses and other pollutants.\u00a0The innovative Cool-R roof coating<\/b>\u00a0is in line with the idea of promoting sustainable construction, including\u00a0reduction of negative impact on the natural environment and human health.<\/b><\/p>\n