On 14 December, the Centennial Hall housed a conference titled \u201cMade in Wroc\u0142aw\u201d, whose aim was to promote this part of Poland. Krzysztof Domarecki was one of the individuals who together with the Mayor of Wroclaw Rafa\u0142 Dutkiewicz inaugurated the opening session, answering the question: \u201cWhy is it worth building the \u2018Made in Wroc\u0142aw\u2019 brand?\u201d.<\/b><\/p>\n
\u201cSelena is one of the companies which perfectly embody the \u2018Made in Wroc\u0142aw\u2019 philosophy.\u00a0In the global economy era, the places of origin of companies or products continue to matter<\/b>. They are promoted on a\u00a0wide scale, also with regard to the historical roots of the given region. I believe that the idea of promoting the products branded Made in Wroc\u0142aw is great, provided that we consistently nourish, improve and implement it. Not only today or tomorrow, but for the next 25 years, and regardless of who will rule Wroc\u0142aw or Lower Silesia. I also closely observe the business environment of Wroc\u0142aw and the development of technologies and companies in our city. I can see here foundations for emergence of truly promising businesses, including those which have the growth potential that Selena had at the beginning of its activity\u201d, says\u00a0Krzysztof Domarecki, the founder and Chairman of the Supervisory Board of Selena FM S.A.<\/b>\u00a0\u201cFor many years, we have also been an ambassador of the region and the Polish technological thought on the international stage.\u00a0However, Selena\u2019s roots are right here, in Lower Silesia and Wroc\u0142aw<\/b>, where its first branch was opened and where its head office is now. When representing our country abroad, we always emphasise that Selena comes from Poland. Although our production plants are located in different countries of the world, our headquarters from which we manage the entire international operations of the Group is in Wroc\u0142aw.\u201d<\/p>\n
After 25 years of activity, Selena Group is a global producer of construction chemicals, employing almost 1,800 people. Its products are manufactured in\u00a017 countries and distributed to 70 markets on 4 continents<\/b>. The Group also has an\u00a0international team of professionals.\u00a0<\/b>It is a\u00a0pioneer and innovator<\/b>\u00a0\u2013 the Group\u2019s technologies, which are the basis for developing the Group\u2019s products,\u00a0have been elaborated in Selena’s R&D laboratories<\/b>. The Group’s products are distinguished by quality, efficiency and high advancement.\u00a0The company\u2019s portfolio includes such proprietary projects as COOL-R<\/b>, the highly reflective, waterproof roof coating, which helps lower the temperature under the roof by up to 10 degrees, or the foam adhesives developed on the basis of the\u00a0FOAM ADHESIVE (FOAD)<\/b>\u00a0programme, which form a new construction chemicals category, significantly speeding up the construction process.<\/p>\n
The \u201cMade in Wroc\u0142aw\u201d brand is a combination of a business conference and a free trade fair. The conference part is addressed to representatives of the business world, being a forum for experience-sharing and showcasing new technologies. In turn, the fair is open to everyone \u2013 here people have an opportunity to see the portfolio of services and products offered by Wroc\u0142aw-based, innovative companies which are the pillars of the Lower Silesia. The common denominator for participants and speakers is, above all, the pride that they can carry their projects and undertakings specifically in Wroc\u0142aw. The event was attended by 3,000 participants, 30 speakers, 30 startups and more than 50 Wroc\u0142aw brands.<\/p>\n","protected":false},"excerpt":{"rendered":"
On 14 December, the Centennial Hall housed a conference titled \u201cMade in Wroc\u0142aw\u201d, whose aim was to promote this part of Poland. Krzysztof Domarecki was one of the individuals who together with the Mayor of…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/posts\/12458"}],"collection":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/comments?post=12458"}],"version-history":[{"count":0,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/posts\/12458\/revisions"}],"wp:attachment":[{"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/media?parent=12458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/categories?post=12458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archiwum.selena.com\/en\/wp-json\/wp\/v2\/tags?post=12458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}