Selena Group – global manufacturer and distributor of construction chemistry – is exhibiting at SibBuild 2014 trade show in Russia. The show will be taking place in Novosibirsk in Russia from 28 till 30 of January. Russian Selena will present a wide range of TYTAN Professional branded products.  

Selena’s product offering in Russia covers an extensive range of products under TYTAN Professional label, among others. At the trade show, new winter gun foam TYTAN 65 will be presented to the customers, among others. Thanks to its enhanced formula, the product can now be used in temperatures up to -20 degrees Celsius. Selena customers in Russia contributed the key requirements for the product’s formulation. The opinions of professional users of polyurethane foams were collected during field sessions in Russia. This is how Selena enacts its new mission “Together we deliver better building performance”. Together with the users, the company designs new solutions to offer products that not only facilitate the building process, but also improve the qualities of finished buildings.

„Selena has been present in Russia for seven years, and our operations on this market are of strategic importance to us. We are constantly reinforcing our position in Russia by adjusting our products to the needs and expectations of the users. That is why SibBuild trade show is important to us – it is a perfect opportunity to bring our brands closer both to our current and prospective customers. Last year, Selena was distinguished as the Russian Company of the Year 2013 as well as Socially Responsible Company. We are happy that not only our business-focused activities are given merit by the Russian market” – said Jarosław Michniuk, CEO and president of Selena FM SA, parent company in the Selena Group.

SibBuild is the largest and best recognized international trade show devoted to construction and interior design taking place in the Russian Federal District of Siberia. Last year, almost 24 thousand people visited the exhibition and over 800 companies exhibited.

Selena operates in Russia since 2007 and its presence on the Russian market is one of the key elements in the Group’s strategy of growth for the years 2014-2016.