Selena Group – global manufacturer and distributor of construction chemistry – is exhibiting at the international construction trade fair Feicon Batimat in São Paulo, Brazil from 18 – 22 March. At the show, Selena Sulamericana will present the new Selena Group product offering for the Brazilian market.
Feicon Batimat is the most important construction trade show in Latin America. At the fair, along with the complete line of sealants, adhesives and PU foams under TYTAN Professional label – the Group’s flagship brand, Selena will exhibit main product novelties from the Brazilian offer for 2014. The window & door gun PU foam presented at the show will be first product of its kind available in the local market, with low post-expansion and highest yield on the market. Other product novelties to be presented include: waterproof filler Liteplast and Sintesel Madeira sealant designed for three types of wood. All TYTAN products will be exhibited in new and graphically-enhanced designs that bring out the application of the products even more.
In addition, during the Feicon Batimat trade fair, Selena Sulamericana will also debut new website for its star brand – available at www.TYTANpro.com.br – and perform live several how-to demonstrations of individual products – including the product novelties.
„Selena has been present in Brazil for ten years. In 2013 we recorded significant increase in sales in both Americas, and we mean to maintain this trend through continual expansion of our product offering by products that address the needs of local users. Event of such scale as Feicon Batimat gives us the perfect opportunity to showcase the innovative products available under TYTAN Professional label and other useful tools we offer to our customers, such as the new website www.TYTANpro.com.br. In this way, we enact our new mission “Together we deliver better building performance”. We carry out this mission by responding to the needs of our customers in the best possible way, therefore we are confident this will boost our competitive stance in the Brazilian market” – said Jarosław Michniuk, Selena CEO global.
Feicon Batimat is the most important construction trade show in Latin America. Organizers expect about 130 thousand visitors for this year’s 20th edition. Selena welcomes all visitors in sector B, booth no 231.